Elements of Genius Privacy Policy

This Privacy Policy describes the information we may collect from visitors of our www.elementsofgenius.com public Internet site (the “Site”) and how we use that information.

We are committed to safeguarding privacy by protecting personally identifiable information collected from visitors to our Site.  We use and disclose personal information for the purposes indicated in this Privacy Policy.

Our Privacy Policy does not protect your proprietary business information, ideas, concepts or inventions that you voluntarily provide to Elements of Genius.  If you want to maintain the proprietary status of such information, ideas, concepts, or inventions, do not send them in an email to this Site.

Information Collected from You

Most information on our Site is offered without collecting any personally identifiable information.  We collect personally identifiable information, such as name, address, e-mail address, phone number, and certain demographic information (e.g., age or gender), if you voluntarily submit it to us.  We use this information to provide updates about Elements of Genius services or to inform you of developments that we believe may be of interest to you.

Registration:  Users have the option to register as users of our Site.  Upon registration, we may request your name, address, telephone number and e-mail address.  In addition to providing updates and information, this data may be used to analyze traffic to certain parts of our Site.  You may access our Site without registering, but some pages or features of our Site may be accessible only to registered users.

Requests for Information:  We may also collect personal information from you when you request information from us.  In addition to providing updates and information to you, we use this data as appropriate to respond to your request.

If you do not wish to receive future promotional or marketing communications from us, you may opt out by sending an email opt out request to info1@elementsofgenius.com.  Users who opt out will be removed from our active distribution lists.  If we cannot honor your specific opt out request, we reserve the right to take other steps, such as terminating your registration, as we find necessary to address your privacy concern.

Information Collected Automatically

In addition to information that you may provide voluntarily, our Site collects several types of information about Site visitors.

Cookies:  When you visit our Site, a permanent cookie (a small text file) is stored on your computer’s hard drive.  We use cookies to record non-personal information about Site visitors.  Cookies record the type of browser, operating system, and Internet service provider being used and allow us to tabulate the total number of unique visitors to our Site.  The cookie enables us to recognize you as a return visitor the next time you visit the Site, so we can enhance and customize the information you see when you return.  You may disable or restrict the cookie feature through your browser, but doing so may prevent you from viewing certain pages of our Site and may make it necessary for you to re-enter information when you visit the Site in the future.

Log files: To analyze traffic on our Site and to enhance the quality of your experience during your visit to the Site, we also collect certain technical information from your computer each time you request a page during a visit to our Site and store it in log files.  This information may include your Internet Protocol (IP) address, your computer’s operating system, browser type, the addresses of pages you visit before and after visiting our Site, the date and time of your visit, and which pages you view during your visit to the Site.

Clear Gifs:  The Site uses a software technology called clear gifs (also known as “web beacons” or “web bugs”) that records which pages are viewed by a Site visitor.  In contrast to cookies, which are stored on a computer’s hard drive, clear gifs are embedded invisibly on web pages as they are displayed and are about the size of the period at the end of this sentence.  Clear gifs do not convey any personally identifiable information, and we do not use them to identify individuals.

Conditions Under Which We Share Information

We may disclose personal information for the purposes described below, or for other purposes that you authorize:

Our Agents, Service Providers and Contractors:  We may engage third parties as contractors, service providers, or advisors to provide services or perform business operations relating to our Site or our services.  In such cases, these third parties may have access to personal information.  These third parties are authorized to use this personal information only as needed to fulfill their responsibilities to us.

Other disclosures:  We may collect, maintain, and disclose your information as required by law and when we believe that disclosure is appropriate to protect our rights or property; to protect the rights, property, or safety of other persons; to cooperate with law enforcement authorities in investigating and prosecuting abuses involving our Site or users of our Site; or to comply with a judicial proceeding, court order or legal process served on us or the Site.  We may also disclose personal information in conjunction with an actual or proposed corporate sale, merger, dissolution, acquisition or proceeding involving all or part of the business or assets to which the information pertains.

Aggregate information: We may use and disclose de-identified, aggregated information about Site visitors for analysis and improvement of our Site, for product development, or for other business purposes.  We may also share de-identified aggregate with third parties that provide data analysis and other services to us.

We do not disclose personal information to any third party for the third party’s own marketing purposes.

Access, Modification and Deletion of Personal Information

If you provide personally identifiable information to us, you may ask to review the information and to request modification or deletion of the information.  If we cannot honor a request to modify a record of personal information, we reserve the right to delete the affected record from our active databases.  You may send requests for access, modification or amendment to the addresses provided below under “How to Contact Us.”

Information Security

We have implemented measures to maintain the security of your personally identifiable information.  For example, we maintain personal information on servers that are subject to physical, technical and administrative security protections, and exchanges of registration information are encrypted using industry-standard security software.

Although we implement strong security standards and procedures to protect personal information, risks inherent in transmitting information over the Internet mean that we cannot guarantee that your information will never be disclosed in a manner inconsistent with this Privacy Policy.  We cannot eliminate the risk that an unauthorized third party may intercept a transmission, or penetrate our security measures.  As a result, you should carefully consider the information that you disclose on our Site or via e-mail.

How to Contact Us

If you have questions or concerns about this Site, you may contact us by e-mail at info1@elementsofgenius.com

Changes to the Privacy Policy

We reserve the right to make additions, deletions, or modifications to this Privacy Policy at any time without prior notification.  Material changes to this Privacy Policy will be posted to the Site and may be applicable to previously collected personal information.    The Effective Date specified below indicates that this Privacy Policy applies to all data collected on or after that date.

  

Effective Date:  February 18, 2016.